| Advantages | ||
| Application | for Users |
for Web sites |
| Virtual Shopping | See other customers and sales person. | Sales persons notice customers entering a virtual store. Can talk to customers while they are there. |
| Web based CSCW | See other online participants. | Augment asynchronous collaboration with synchronous collaboration |
| Replacement for Chat Rooms | Users are able to talk to each other on every page (unless pages are excluded by site operator). | No dedicated chat software. Increased flexibility. Pages can be clustered to chat areas. |
| User Tracking | Site operators can watch users browse the pages live. Icons of users move from page to page in a 3-dimensional site display. | |
| Chance Meetings on the Web | People, bump into each other on a Cobrow enabled Web site like they do in the real world, at real street corners, in shops, etc. | Authors can be permanently present on their pages. Users see them and can talk to them. |